WEB ANALYTICS — HOW PMA HELPS YOU GET WISE WITH STATS
-- 09/08/2010
Wordsmiths sometimes fight shy of numbers. But now there's no need to fear the new 'maths'. Let PMA give you the inside track on how to learn so much more about your online audiences.
It's never been so easy to track and attract new audiences online. But there are a few tricks of the trade you simply have to learn to make the most of your web presence.
Our one-day course reveals how to measure and interact with audiences. It will help you understand and grow your readers, both online and in print. It's a brave new world. So be brave and trust us to give you nuggets of knowledge to take you into a close encounter with your audiences.
GET READY FOR THE IPAD AND MOBILE APPS
-- 09/08/2010
The digital revolution is underway, but are you building your skills to adapt to the new mobile technologies?
PMA has five new courses to help you bring your publication to mobile platforms. The iPad and phone Apps offer plenty of new complementary revenue streams if you plan it right. Call Riva Elliott for information to help you train your teams to make the most of mobile. 01480 300653.
VIDEO FOR THE WEB BOOT CAMP
-- 09/08/2010
It only takes five days to learn all the broadcast skills to get your team shooting and editing professional video for your website.
PMA's first course, held in July, was a resounding success. Delegates went away with confidence to script, present, shoot and edit clips for their websites. As Richard Berry from Archant said,"I've thoroughly enjoyed my time on the course. Not only was it insightful and useful, but it was fun!... something which isn't part of training, but it sure does help the information sink in when it's not boring!
GOVERNMENT SEAL OF APPROVAL FOR PMA COURSES
-- 23/01/2008
Management services group Exor has accredited PMA to train over 40 public sector organisations in communications and media skills.
We already work with many government departments and we are pleased to be able to offer this silver seal of approval. If you would like more information about how we can work with your local authority, housing association or educational establishment, please call or email Riva or Mel on 01480 300653 or training@pma-group.com.
FULL MARKS FOR PMA'S POSTGRADS
-- 23/01/2008
All 12 students passed PMA's Postgraduate Course in Magazine Journalism, summer 2007. The graduation day was held on 7 September. There were additional celebrations for Tori Hunt, Anna Fox and Tom Ireland, who had each been offered jobs by the end of the course.
Tom Ireland has been taken on as a reporter on GP Magazine, Tori Hunt will be on Publishing News — also as a reporter, and Anna Fox goes to Health Club magazine. Many of the other graduates from this summer's course are waiting to hear whether they also have jobs following interviews during their last week of the course. If you're on the lookout for a bright person, there's an excellent chance we have just what you're searching for. And remember there are no recruitment or advertising fees to pay. But you'd better move fast - we expect everyone from this course to have jobs by Christmas. For more details call Vicky Chandler on 01480 280 238, or Gemma Austin on 01480 280 236
